Press Releases / News

Merchant Focus Processing and Inner Fence Team Up To Acquire AppNinjas, Inc., Developer of Swipe Credit Card Terminal for iPhone

SAN FRANCISCO, CA, May 18 2010 — The principals of Merchant Focus Processing and Inner Fence have acquired AppNinjas, creator of Swipe Credit Card Terminal for iPhone (formerly iSwipe).

This acquisition increases their commitment to the mobile credit card processing space, where Inner Fence and Merchant Focus Processing have had an exclusive working relationship in iPhone credit card processing since 2008.

AppNinjas was co-founded by Bryan Kennedy and Zander Ford in early 2009, and Swipe Credit Card Terminal has been available for over a year on the App Store, Apple’s groundbreaking marketplace for iPhone and iPod touch applications. "Swipe has made some tremendous headway in the mobile credit card terminal space," said John Waldron, CEO of Merchant Focus Processing and new CEO of AppNinjas.

"The mobile payments space is already very competitive, but with north of 10 Million mobile merchants in the US alone there is plenty of room for us to compete. Acquiring AppNinjas, our largest direct competitor, will further accelerate our growth in this area,” Waldron said.

“Between AppNinjas and Inner Fence, we believe more merchants are now processing with our iPhone apps than any other iPhone-based solution,” said Derek Del Conte, CEO of Inner Fence.

Both Inner Fence and AppNinjas will be rolling out integrated retail hardware to allow for retail-based swiped transactions for processing on both iPhone and iPod touch. Hardware vendors have been selected for both platforms and plans are to offer the hardware free of charge to new merchants that enroll with either Inner Fence or AppNinjas.

“Inner Fence and Merchant Focus have proven their commitment to the emerging mobile merchant market. We are excited to see them take the AppNinjas’ Swipe platform to the next level,” said Zander Ford, former CEO of AppNinjas.

About AppNinjas

AppNinjas is the San Francisco-based developer of Swipe Credit Card Terminal for iPhone. Swipe transforms a merchant’s iPhone into a safe and secure credit card terminal, allowing merchants to accept credit card payments with ease at any time. Swipe is available for purchase on the App Store. For more information, see www.appninjas.com

About Inner Fence
Inner Fence is a Seattle-based software development company focused on building credit card processing apps for the Apple platform. Credit Card Terminal for iPhone, featured in Apple’s TV commercial “Office”, allows merchants to process credit cards from anywhere using just their iPhone. Credit Card Terminal is also available on iPad, iPod touch, and Mac. For more information, see www.innerfence.com

About Merchant Focus Processing, Inc.

Merchant Focus Processing, Inc., the leader in eCommerce since 2002, focuses on two unique market segments, each of which has special requirements and challenges. Merchants transacting $250,000 or more annually in credit card sales qualify for Interchange-Plus pricing with no monthly fees of any kind through www.EstablishedMerchantsOnly.com. Brand new businesses encounter special merchant friendly terms and low Two Tier pricing through www.MerchantFocus.com.
The R3 Recurring Revenue Reseller program is Merchant Focus Processing’s co-branded referral program designed for Hosting Companies, Billing Solutions Providers, Shopping Carts, Web Designers, iPhone Application Providers and other value added resellers.

Press Contacts:

Inner Fence
Derek Del Conte
derek@innerfence.com
www.innerfence.com

Merchant Focus Processing, Inc.
John Waldron 1-800-895-4085 Ext 11
jwaldron@merchantfocus.com
www.merchantfocus.com

GoECart and Merchant Focus Processing Sign R3 Reseller Agreement, Partner to Offer Merchants Transparency and Significant Savings on Credit Card Processing

Program Offers Dramatic Cost Savings for Merchants and Simplifies Merchant Account Set Up and Integration

BRIDGEPORT CT and DUBLIN OH, September 17 2009 – GoECart®, the leading provider of on-demand ecommerce software and solutions for small and medium-sized companies, has signed the R3 Reseller agreement with leading merchant account provider Merchant Focus Processing, Inc. to provide its clients with substantial cost savings on ecommerce transactions without sacrificing service or quality.

"In today's competitive online retail climate, it is absolutely essential that ecommerce transactions are done right — they must be both cost effective for the merchant and seamless to the end customer," said Manish Chowdhary, GoECart's CEO. "Through our partnerships with leading ecommerce service providers like Merchant Focus, we can help merchants reap cost savings without sacrificing service levels online shoppers have come to expect," he said.

Under the agreement, GoECart will offer its clients two distinct programs. The first offers competitive fixed-rate pricing for new merchants or those processing less than $250,000 per year in Visa/MasterCard transactions. The second program, which features “Interchange-Plus” pricing with no monthly fees of any kind, is for established merchants currently processing more than $250,000 per year. Both of these programs provide unparalleled service and support for the delivery of ecommerce credit card transactions.

"We are delighted to be working with GoECart and its customers through our R3 Reseller Program," said Sloane Bouchever, Merchant Focus President. "We are committed to providing Interchange-Plus pricing to GoECart's established clients, and low fixed rates to GoECart's new and midsize merchants. Coupled with our track record and reputation for excellent customer support, we are confident we will have a very successful long term partnership."

Payment gateway services will be provided by Authorize.Net®, the leading ecommerce gateway used by more than 250,000 US based merchants; Authorize.Net is supported by all GoECart’s software for seamless integration of merchant’s processing solutions.
GoECart recently announced version 8.0 of its ecommerce solution. Ideal for merchants large and small, GoECart 8 combines over 250 award-winning ecommerce software features with a highly customizable web storefront, enterprise-class site hosting (99.9% uptime), and an award-winning shopping experience for customers. In addition to discounted pricing on IMAs, new features include a ground-breaking Intelligent SEO™ capability that automatically optimizes web pages in the storefront for display in the major search engines like Google™, Yahoo!®, and Microsoft® Bing™.

About GoECart

GoECart empowers merchants and retailers of all sizes with innovative, on-demand ecommerce solutions designed to address the challenges of the ever-changing web. Hundreds of organizations rely on GoECart every day to Sell more™ merchandise online and compete more effectively. GoECart’s proven technology solutions offer the ultimate in reliability, scalability, and flexibility demanded by the world’s busiest ecommerce sites. GoECart’s Thriving Partner Ecosystem™ provides the ultimate network of best-in-class ecommerce solutions providers to deliver a rich, immersive experience expected by today’s savvy web shoppers. And our team of passionate ecommerce experts keeps our clients at the forefront of ecommerce.

About Merchant Focus Processing, Inc

Merchant Focus Processing, Inc., the leader in eCommerce since 2002, focuses on two unique market segments, each of which has special requirements and challenges. Merchants transacting $250,000 or more annually in credit card sales qualify for Interchange-Plus pricing with no monthly fees of any kind through www.EstablishedMerchantsOnly.com, and brand new businesses encounter special merchant friendly terms and low Two Tier pricing through www.MerchantFocus.com.
The R3 Recurring Revenue Reseller program is Merchant Focus Processing’s co-branded referral program designed for Hosting Companies, Billing Solutions Providers, Shopping Carts, Web Designers, iPhone Application Providers and other value added resellers.

Press Contacts:

For GoECart:
Manish Chowdhary
marketing@GoECart.com
http://www.GoECart.com
877-243-3612

For Merchant Focus Processing, Inc.
Sloane Bouchever
sbouchever@merchantfocus.com
http://www.R3SELLERS.com
1-800-895-4085 Ext. 12

SAGE® ANNOUNCES NEW CREDIT CARD PROCESSING SERVICE

SAGE and Merchant Focus Processing Sign R3 Reseller Agreement, offers competitive payment processing services for industry companies who are currently taking or wish to take credit cards.

Carrollton, TX (August 12, 2009) – SAGE announces that it has partnered with Merchant Focus Processing, Inc., a leader in payment processing solutions, to provide companies in the promotional products industry with ultra-competitive rates and unsurpassed customer service for credit card processing.

David Natinsky, President of SAGE, commented, “We’re very excited about our new relationship with Merchant Focus. Not only are we now able to provide more competitive rates for credit card processing to the industry, but Merchant Focus has the same commitment to customer service as we do – and that was very important to us.”

"We are delighted to be working with SAGE and its customers through our R3 Reseller Program," said Sloane Bouchever, Merchant Focus President. "Merchant Focus is committed to providing Interchange-Plus pricing to SAGE's established clients, and low fixed rates to SAGE's new and midsize merchants. Coupled with our reputation for excellent customer support, we are confident we will have a very successful long term partnership."

SAGE Payment Processing through Merchant Focus will be priced with two tiers. The first tier offers fixed rate pricing for new merchants or those processing less than $250,000 per year in MC/Visa transactions. The second tier is for those more established companies processing a minimum of $250,000 per year. The second tier will receive quoted pricing based on “interchange-plus” pricing, which has never before been offered directly to the promotional products industry.

Natinsky continued, “We’ve found that most companies don’t know what they are really paying for credit card processing fees. Everyone thinks they are getting a great deal, but the reality is that most companies are not. Merchant Focus will analyze your bankcard statements and prepare a custom proposal to show you exactly what you’ll save by switching. And we’re not talking about just a few dollars here or there. The difference can be staggering in many cases.”

Payment transactions will be processed by Merchant Focus through the SAGE Virtual Terminal, a web-based terminal that can be accessed from anywhere, or SAGE’s XML API, which is an interface for connecting back-end systems to our payment gateway. Back-end payment processing gateway services will now be provided by Authorize.Net, a global leader in payment gateway services.

Customers who are currently using SAGE Payment Processing through First Data can continue to use their payment processing services as-is until they choose to transition to Merchant Focus.

For more information or to apply for SAGE Payment Processing, please visit www.sageworld.com or call SAGE at 800.925.SAGE.

About SAGE

SAGE, based in Carrollton, Texas, is the leading provider of information, marketing and business management solutions to the promotional products industry. In addition to SAGE’s flagship SAGE Online™ research service, SAGE also provides the industry with other research services, website and email services, e-commerce solutions, end user catalogs, payment processing services, artwork services, tradeshows, tradeshow management services, and lead retrieval software. For more information, please visit www.sageworld.com or call 800.925.SAGE.

About Merchant Focus Processing, Inc

Merchant Focus Processing, Inc. the leader in eCommerce since 2002, focuses on two unique market segments, each of which has special requirements and challenges. Merchants transacting $250,000 or more annually in credit card sales qualify for Interchange-Plus pricing with no monthly fees of any kind through www.EstablishedMerchantsOnly.com, and brand new businesses encounter special merchant friendly terms and low Two Tier pricing through www.MerchantFocus.com

The R3 Recurring Revenue Reseller program is designed for Hosting Companies, Billing Solutions Providers, Shopping Carts, Web Designers and other value added resellers.

Contact: Sloane Bouchever
sbouchever@R3SELLERS.com
http://www.R3SELLERS.com
1-888-809-8905 Ext. 12

Inner Fence and Merchant Focus Processing Sign R3 Reseller Agreement, Offer Merchants End to End Credit Card Processing Solution for iPhone

SEATTLE & DUBLIN, Ohio--(Business Wire)--Mar 4, 2009

Inner Fence, LLC and Merchant Focus Processing, Inc. team up to offer merchants a one stop shop for accepting credit card payments on their iPhone. The solution includes a merchant account from Merchant Focus Processing, a payment gateway from Authorize.Net, and Inner Fence's industry leading Credit Card Terminal for iPhone as a bundled package.

"Our partnership with Merchant Focus Processing gives our customers a complete mobile point-of-sale solution which includes acceptance of all major credit cards in real time on our Credit Card Terminal," said Derek Del Conte, Co-Founder of Inner Fence. "With the R3 Reseller program, we were able to create a merchant account offering that makes sense for our small and medium business customers."

Credit Card Terminal is an iPhone virtual terminal that performs merchant credit card processing using Authorize.Net technology, the small business service of CyberSource Corporation (NASDAQ: CYBS). Merchant Focus Processing has been a leading merchant account provider and an Authorize.Net Preferred Reseller since 2002, successfully serving the processing needs of thousands of merchants.

The iPhone Virtual Terminal and merchant account bundled solution is popular with photographers, computer technicians, limo drivers, home party sales associates, merchants at fairs and farmers' markets, and many more small businesses.
"We are delighted to be working with Inner Fence through our R3 Reseller program," said John Waldron, Chief Executive Officer of Merchant Focus Processing. "In my opinion the Credit Card Terminal from Inner Fence is going to reshape the way small business thinks about mobile payments. Having the power to take out your phone and securely accept a credit card in real time is very powerful for any mobile merchant."

About Inner Fence ( http://innerfence.com )

Inner Fence is a Seattle-based software development company focused on business apps for the iPhone and the developer of Credit Card Terminal, which allows merchants to process credit cards from anywhere using their iPhone.
About Merchant Focus Processing, Inc. (http://merchantfocus.com)

Merchant Focus Processing, Inc. focuses on two unique market segments, each of which has special requirements and challenges. Merchants transacting $250,000 or more annually in credit card sales qualify for Interchange-Plus pricing with no monthly fees of any kind through EstablishedMerchantsOnly.com, and brand new businesses encounter special merchant friendly terms and low Two Tier pricing through MerchantFocus.com.

Inner Fence LLC
Derek Del Conte, 425-233-8272
derek@innerfence.com

or

Merchant Focus Processing, Inc.
Sloane Bouchever, 888-809-8905 Ext. 12
sbouchever@R3SELLERS.com

Merchant Focus Processing, Inc. Launches Reseller Program

Dublin, Ohio.-Jan. 27, 2009

Merchant Focus Processing, Inc., a leading provider of merchant payment solutions, is proud to launch the recurring revenue reseller program for Web designers, online billing systems, mail order management solutions, shopping carts, hosting companies, and technology partners. Called “R3”, the program is unique because it allows resellers, who earn significant ongoing residuals from their referrals, to offer two types of merchant accounts: Interchange-Plus merchant accounts to their largest most profitable clients, and normal merchant accounts to brand new businesses.

Established clients qualify for special "cost plus" processing with no monthly fees of any kind through a proprietary co-branded referral splash page, at which point these larger clients receive custom proposals for their high volume credit card processing. New businesses apply for low cost Two Tier billing accounts directly through a co-branded online application featuring instant merchant id numbers. Both types of merchant accounts feature no termination penalties and guaranteed pricing, key components of merchant friendly practices.

In addition, a dynamic resource portal has been created at www.R3SELLERS.com which provides valuable information on the benefits of being an R3 reseller, the recurring revenue opportunity, examples of co-branded landing pages, and access to tools such as online residual reports, links to the underwriting database, and R3 marketing solutions.

“Our management team learned important lessons running the largest, most successful merchant account reseller program in the industry,” said Sloane Bouchever, president of Merchant Focus Processing, Inc. “During that five year period, our resellers referred over 30,000 merchants to us. We found that the largest most profitable clients typically avoid merchant account affiliate programs because they don't offer Interchange-Plus pricing. Not anymore! R3 is specifically designed to help our resellers tap into their most profitable, established clients.”

Bankcard veterans Sloane Bouchever and John Waldron launch new merchant account provider Established Merchants Only.com

Dublin, Ohio –September 9, 2008

A UNIQUE BUSINESS MODEL:
Established Merchants Only.com focuses exclusively on merchants transacting a minimum of $250,000 annually in VISA/MasterCard sales.

No other merchant account provider in the US focuses 100% on this market segment: merchants that have been in business several years that have outgrown their initial bankcard provider, and now require expert processing, advice and service.

Waldron and Bouchever are the founders of e-onlinedata, which under their management grew to one of the largest eCommerce merchant account providers in the nation, and Authorize.Net's largest reseller. Utilizing a referral network they built of over 4000 Value Added Resellers encompassing Web Hosts, Web Developers and Billing Systems providers, e-onlinedata signed over 30,000 Internet merchants between 2002 and 2007. These dynamic eCommerce entrepreneurs also founded MerchantFocus.com and GatewayOnly.com, which continue to be very successful providers of the Authorize.Net payment gateway. In addition, they own AuctionCheckout.com, a provider of merchant checkout services to eBay and OverStock auction sellers.

Established Merchants Only.com utilizes the same funding bank and processing systems as e-onlinedata, so the quality of service is of the absolute highest standards.

Waldron and Bouchever sold e-onlinedata in February of 2007 to PowerPay, LLC and in fact the CEO of PowerPay is joining them as a partner in the new venture! After in depth market analysis, these industry veterans are confident their new enterprise will provide much needed services to larger merchants. While the primary focus will be on eCommerce merchants, Established Merchants Only.com will also provide Visa/MasterCard processing to retail, restaurants and government (GSA) vendors.

“After working with mostly new to mid-sized merchants for so many years, we are excited to assist larger merchants with their processing needs” said Waldron who, with 12 years bankcard experience, will act as Chief Executive Officer and head of sales for the new company.“ Established Merchants Only.com simplifies the rate and fee structures as well set up process for our merchants, and eliminates the frustrating bottlenecks merchants encounter with other providers.”

“Instead of working through referral partners, Established Merchants Only.com will pursue established merchants through a direct business model, allowing us to be the most competitive and service oriented provider in the industry,” said Bouchever, a veteran of 18 years in the processing industry and the company’s President.

"We don't want to be your first processor, we want to be your last processor."

Please read the recent Practical eCommerce article about Established Merchants Only.com, published: September 02, 2008.

Dublin, Ohio – 10/01/2007

Merchant Focus is excited to announce the launch of their new web site www.MerchantFocus.com. The site provides users with an overview of Merchant Focus services and offerings. It also offers visitors valuable information regarding merchant accounts and payment processing.

John Waldron, Merchant Focus CEO stated, “We are very excited about the launch of our new corporate Website. We are now able to offer our clients the highest quality merchant accounts and superior customer service.”

About Merchant Focus:

Merchant Focus specializes in Merchant accounts for eCommerce businesses, Phone and Mail order companies, Auctions and Retail Store-fronts. Most applications are approved within two business days.

Contact Information:

John Waldron
Merchant Focus
1-800-895-4085
jwaldron@merchantfocus.com